We’re in a very
different place today. As we usher in 2024, the landscape of artificial
intelligence (AI) has undergone significant transformations since the beginning
of the boom in 2023. The initial hype surrounding AI is starting to give way to
a more nuanced understanding of its potential and challenges.
There’s no
crystal ball to tell the future of AI. But as AI technologies become
increasingly widespread, business leaders should be poised to take advantage of
this AI revolution.
1. Getting
consumer buy-in to build trust
The general
public has had a mixed response to AI ever since it started churning out
prize-winning artworks, episodes of Senfield, and suspiciously effective blog
posts.
While sparking
enthusiasm for the potential in work, creativity, and leisure, AI also raises
concerns. Many harbor fears about the risks it may pose in the future
workplace.
In 2024,
AI-based organizations must do more to reassure their consumers. At the end of 2023, a team of Australian
researchers defined it precisely: “People involved in every stage of developing
and using AI need to get accustomed to asking themselves: do consumers and
communities agree this is a justified use of AI?”
People involved
in every stage of developing and using AI need to get accustomed to asking
themselves_ do consumers and communities agree this is a justified use of AI_
The question
applies to data privacy, life-threatening use cases, and more.
2. Is this
the End for Search Engines?
As 2023 grinds
to a close, Google’s Search Generative Experience is promising an astonishing
change in the online experience of internet users. SGE is figuring out how to
post AI-generated answers prominently displayed above search results, with
users benefiting from quick and concise overviews of their queries.
This approach
aligns with the trend toward more visual and personalized search experiences,
offering a dynamic interaction where users can engage in natural,
conversational queries and receive visually appealing information. Striking a
balance between fluid responses and factual accuracy, SGE aims to instill trust
by providing reliable answers.
The system
actively links to publishers, fostering a healthier linking strategy than
previous AI models and emphasizing the importance of information quality. In
essence, the Search Generative Experience represents a convergence of AI,
search, and user interaction trends, offering a glimpse into the future of
information retrieval.
3.
Regulation is Part of the Conversation
With generative
AI’s rising popularity, many legal issues emerge. Companies heavily reliant on
AI must be vigilant, addressing concerns ranging from data challenges and tort
liability to insurance, ensuring compliance with the law.
In 2024, one of
the major trends will be AI regulation, which Alina Patelli of Aston University
defines as a “comprehensive set of rules prescribing how this technology should
be developed and used to address its potential harms.”
We saw the
global discussion start at the UK’s Bletchley Park conference in November 2023.
However, the precise regulation landscape will be different from government to
government.
To prepare, AI
leaders should be mindful of existing laws addressing AI legal issues, such as
the European Union’s GDPR and the California Consumer Privacy Act (CCPA).
Following these regulations, which focus on securing and protecting personal
data, can help mitigate privacy concerns and other legal risks associated with
AI usage.
4. AI
adoption processes go from clunky to smooth
The challenges
of AI adoption have involved problems with skills, cost, lack of tools, data
complexity, and project complexity – to name just a few. It’s a difficult mix.
Even if the technical problems are solved, the digital transformation issues
are new and untested.
The pace of
progress in IT processes is steadily increasing. A new wave of IT professionals
who understand both challenges and advantages is emerging. Notably, IT service
management (ITSM) guidance is adapting to incorporate the transformative
potential of generative AI.
As we move
forward, the spectrum of business applications for AI is becoming markedly
clearer, surpassing the clarity achieved in the landscape back in 2022.
In 2024, it’s
unlikely that we’ll finally find the “magic bullet” for solving all of your AI
adoption problems. But after the rocky road of 2023, the digital transformation
professionals of 2024 will have a much easier journey.
5. AI app
development becomes even easier
Although AI is
an incredibly complex area of computer science, people love generative AI
because of its simplicity. Not everyone can understand how it works. But anyone
who can access a computer can use it!
And thanks to
effective APIs, in 2023, developers have been able to spawn their own
generative AI tools. In 2024, developments like GPT Store are poised to make it
even easier to use ChatGPT spin-offs.
The GPT store
will be an online marketplace targeted at AI app builders. It will allow
developers to access and share applications, tools, or models built using
OpenAI’s GPT technology. For OpenAI, this is a key monetization strategy. And
for end-users, it creates opportunities to use AI solutions in various ways.
AI might become
more confusing in the near future, but its benefits will be even more exciting!
6.
Non-generative AI quietly solves big problems
Generative AI
has certainly taken the limelight, but it’s crucial to remember that it’s just
one facet of Artificial Intelligence. While generative AI captures attention
with its creative applications, non-generative AI quietly addresses significant
challenges across various domains.
Beyond their
creative potential, AI systems play a pivotal role in pragmatic
problem-solving. Teal-world applications demonstrate the profound impact of AI
in areas such as conflict resolution, health diagnoses, and security.
At the end of
2023, a prime example highlighting the practical impact of AI is found in the
realm of climate change. Silicon Valley startup ClimateAi employs artificial
intelligence to assess the vulnerability of crops to warming temperatures. By
analyzing climate, water, and soil data, the platform provides valuable
insights for farmers, helping them adapt to changing conditions. In one
instance in Maharashtra, India, ClimateAi’s simulations guided tomato
producers, resulting in a 30% increase in resilience by changing seed varieties
and planting times.
These outcomes
are important for the whole world. If you’re thinking about the future of AI,
make sure you look widely across the field.
7. AI Jobs
Could Become Normal
The rise of AI
has sparked concerns about the future of employment, particularly among those
at the lower echelons of corporate hierarchies. However, a counterargument
posits that the future of work lies in individuals adept at utilizing AI
technologies. This shift is evident across diverse fields, where specialized
applications of prompt engineering gain prominence. Freelancers, in particular,
stand to benefit as they leverage AI to enhance their processes, minimizing
oversights and increasing efficiency.
Moreover, the
implementation of AI introduces a spectrum of non-technical jobs. Roles in AI
regulation, management structures, and addressing shadow AI practices emerge,
demanding professionals with a contemporary and nuanced understanding of AI.
These non-technical positions underscore the evolving employment landscape,
demonstrating that as AI advances, so does the demand for individuals skilled
in navigating its ethical, regulatory, and operational dimensions.
8. Quantum
AI
Quantum AI, or
quantum artificial intelligence, refers to the intersection of quantum
computing and artificial intelligence. Quantum computing leverages the
principles of quantum mechanics to perform computations using quantum bits or
qubits, which can exist in multiple states simultaneously. This allows quantum
computers to process information in ways that classical computers cannot,
potentially solving certain complex problems much faster.
In the context
of AI, quantum computing promises to significantly enhance AI algorithms’
capabilities. Quantum AI aims to leverage the unique properties of quantum
computers to improve the efficiency of tasks such as optimization, machine
learning, and pattern recognition. Quantum algorithms, like Grover’s and Shor’s
algorithms, have been proposed to address specific problems in AI more
efficiently than classical algorithms.
Like quantum
computing, the applications of quantum AI are still in their infancy. But in
the next few years, we can expect to see a whole raft of new applications
emerging from this system.
AI Trends
for 2024: Getting over the hype
AI’s evolution
in 2024 serves as a pivotal chapter within an ongoing narrative of future
trends.
Despite the
rapid pace of technological progress, generative AI has yet to reach maturity
in specific sectors, let alone across diverse industries.
Generative AI
at the “peak of inflated expectations,” signaling its untapped potential. A
ten-year wait is projected before achieving the coveted “plateau of
productivity.” While awaiting this future milestone, the landscape is ripe with
captivating experiments.
Beyond being
inherently intriguing, these experiments offer valuable insights that
contribute to the ongoing evolution of AI. They serve as critical waypoints,
shaping our understanding and utilization of AI in the years ahead.
As we navigate
this journey, these experiments become essential guides, providing tangible
markers on the path to unlocking the full potential of AI.
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